Breaking news and the latest updates from Lincoln.
Several months ago, we wrote a post about the Lincoln Black Label program, but we didn’t have the full story. Originally announced at Pebble Beach in 2013, it’s taken more than a year to iron out the details, but as of last week, they are here. Lincoln displayed several Black Label models at the Los […]
Note: This article does not constitute tax advice. Tax law is subject to change. Talk to your tax adviser for full details. If you are a small business owner and drive a lot for your business, an IRS tax rule could save you money. IRS Section 179 includes a vehicle depreciation write-off for 2014. It […]
With word that an all-new Navigator will be coming sometime in the 2017 model year, it can be easy to overlook how excited we are for the 2015 Navigator that will be arriving in our showroom soon. In many ways, the Navigator created the luxury SUV segment, and it has remained in the Lincoln lineup […]
In the spirit of Halloween, let’s tell a scary story. The United States is in a period of extended economic decline. The market is in freefall. The automotive industry is crashing harder than a six-year-old that just ate all of their Halloween candy in one night. Something has to be done. Auto groups start dropping […]
Branding is a practice with an ever-widening definition. It used to be that branding just meant thinking up a name for your business and making sure people knew that name was connected to your product. The best way to do this was to put your brand name on said product. If not the full name, […]
