The Lincoln Way: Lincoln Motor Company in China

Photo: Car and Driver

Photo: Car and Driver

While all eyes are on the Big Apple for this week’s New York Auto Show, Lincoln Motor Company is announcing plans to enter one of the biggest auto markets in the world: China. It will be Lincoln’s first ever foray into that land, and their strategy is ambitious, calling for sixty dealerships to open in fifty cities by 2016. By that time they also hope to be offering five models, one of which is an all-new full-size luxury sedan, of which no mention has previously been given.

For now, the MKZ and the MKC will be the first models offered. Lincoln is also using China as testing ground for a completely fresh customer service approach. For the full story, we recommend you read more in Car and Driver. If all goes well across the Pacific, we might see Lincoln’s new face show up here in the states, too. What do you think of this new “relationship-based experience model”? We like to think we already get to know our customers that well at Leith Lincoln, but share your thoughts with us in the comments.

The Lincoln Way: Lincoln Motor Company in China was last modified: December 29th, 2014 by Leith Lincoln

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