Proving once again that they are masters of interactive marketing, the Lincoln Motor Company wants you to take an exciting ride in the 2015 Lincoln MKC. You’re sitting in a café drinking coffee with Sam Page, who you no doubt recognize from his roles in Mad Men and House of Cards. He’s talking about a […]
Something Gold Can Stay: The MKX Concept
Lincoln prides itself on being a showier brand than others. This label is built on cars that have carried presidents, that stock the town car fleets of all the prestigious hotels, and that look downright fashionable on the street. The Beijing Auto Show is an event that calls for more than showy, though. Artful design […]
Earth Day Étude
Waking up, today did not feel like an important day. Today felt like any other day. It felt like Tuesday, only Tuesday, a day that has three other days coming after it before the weekend. On days like Tuesday it is difficult to fight our default settings. We wait ten minutes after the alarm goes […]
The Lincoln Way: Lincoln Motor Company in China
While all eyes are on the Big Apple for this week’s New York Auto Show, Lincoln Motor Company is announcing plans to enter one of the biggest auto markets in the world: China. It will be Lincoln’s first ever foray into that land, and their strategy is ambitious, calling for sixty dealerships to open in […]
Protect Your Car from Damaging Pollen Dust
Spring fever is settling in, along with its most visible emissary. That most deleterious denizen of all flora. The king in yellow. Boon to plants and bane to paint jobs. Pollen. If you walked out to your car in the last week and didn’t recognize it under the fluffy, yellow coating it had received, you […]